28M People Reached During National Shooting Sports Month

The NSSF's campaign to get more people to the gun range in August was a success and will be held again next year.

National Shooting Sports Month
On August 24, U.S. Interior Secretary Ryan Zinke signed a proclamation officially recognizing he month-long celebration.photo from guns.com

This past August, the gun industry’s primary trade association held the first ever National Shooting Sports month.

The National Shooting Sports Foundation (NSSF) now reports that overall consumers embraced the event and that they will be holding it again in 2018.

About 200 news outlets published a story on the event, according to the NSSF, reaching more than 17 million readers. The organization made contact with an additional 11 million people through email campaigns and social media engagement throughout the month in an effort to get more people to the range.

"We were not disappointed," Dolnack said in this story from guns.com. "National Shooting Sports Month, the first nationwide event designed specifically to celebrate the shooting sports and enhance the connections between today's shooters and the firearms retailers and range owners in their areas, was a success. Hundreds of retailers and ranges held events and promotions. Thousands of people participated in an array of shooting sports. A comprehensive media campaign reached millions and raised awareness."

The NSSF announced the month-long event on July 27 with the goal of attracting new interest to target shooting and preserving the tradition of “one of America’s greatest pastimes.”

“With so much going on in people’s lives today, the shooting sports offer an opportunity to tune out distractions, learn a new skill, socialize and share their experiences,” [he said in the story](“With so much going on in people’s lives today, the shooting sports offer an opportunity to tune out distractions, learn a new skill, socialize and share their experiences,” he said in the story. “It’s important to remember to pass on our traditions and to reflect on our unique freedoms that make participating in them possible.”). “It’s important to remember to pass on our traditions and to reflect on our unique freedoms that make participating in them possible.”

Plans are already underway to make next year’s National Shooting Sports Month a bigger event. On August 24, U.S. Interior Secretary Ryan Zinke signed a proclamation officially recognizing he month-long celebration.