The pistol's relative short life span had less to do with the gun and more to do with constant leadership changes and bad decisions at AMP. The company ended up losing more than $1,000 on each gun they sold, which retailed wholesale for about $170. They intentionally underpriced to indicate market demand to potential investors. The guns sold for about $220 in the 1970s. Used Auto Mags sell for $3,000-$4,000 today.