On day two of my visit, I took a side trip back to the original Montezuma facility. It still runs in full swing, and its warehouse is stocked floor to ceiling with ammo, reloading supplies, tools, parts, and gun accessories. Montezuma is also the home of the Gun Tech and Video Production teams.
Supporting the corporate belief that an educated consumer makes for a satisfied customer, Brownells has invested millions over the years to produce educational content such as professional videos free for anyone, customer or not. One of the best examples is the Brownells “Build an AR” series. They’ve carefully photographed thousands of parts and components and crafted a custom computer program that knows what parts works with which other parts, and which ones don’t.