Buy A Diamond, Get a Gun
Joe Thacker of Thackery Jewelry in Lubbock, Texas. photo from

One jewelry store in the Lone Star state has a very Texas way of promoting engagement ring sales—with a Shotgun Wedding Sale. At Thackery Jewelry in Lubbock, Texas if you come in to by a diamond engagement right, you’ll get a gift certificate for a shotgun or rifle from LSG Tactical Arms, a local gun shop, according to this story from

“We started this three years ago,” said jewelry store owner Joe Thacker in a CNN interview. “We had heard about (another store) that was doing it and kind of adopted it as our own.”

According to Thacker, because guns are such a big part of people’s lives in Texas, it just makes sense to combine a ring sale with a firearms giveaway, and employing the old term “Shotgun Wedding” is a bonus tongue-in-cheek joke.

During last year’s promotion, the story says Thacker sold 35 rings, and gave away the same number of free-gun certificates.

“We anticipate selling a lot more this year,” he said in the story. “We’re already getting four times the response we had last year.”

“It’s something that’s very natural for most Texans,” said Steve Burns, the manager of LSG Tactical Arms. “Most guys grew up hunting or at least exposed to hunting if not by their family, by their friends, or social groups. So it’s something that’s pretty natural for all of us.”

Even still, Thacker says they still get people in the store with a negative attitude about guns.

“Once we explain it, most people just laugh and say ‘it makes sense,'” Thacker said in the story.

The idea of using free guns as a promotional tool is not new in Texas. Last year, a car dealership in Andrews offered customers a choice of an AR-15, a Smith & Wesson 9mm pistol, or a Ruger American Rifle along with any purchase of a Chrysler, Dodge, or Jeep.