There is something to be said for vintage ammo boxes. They’re full of nostalgia and representative of printing and packaging technology for mass produced products of a given era. They can evoke fond memories or idealistic representations of times past, perhaps a time not even so long ago.
But like all things, design must move forward, and it harder than ever to stand out on crowded ammo shelves in big box stores.
Federal Premium, a long trusted and well respected ammunition manufacturer based in Anoka, Minnesota has been in the business of cranking out rimfire, centerfire, and shotshell ammo and components since the early 1920s, back when it was known as Federal Cartridge Corporation.
In 1977, Federal’s Premium line of centerfire rifle and handgun ammo was launched, which were not only loaded with Federal’s bullets, but also popular projectiles from other manufacturers like Nosler—a practice that continues to this day, with projectiles like the Barnes TSX and the Berger Hybrid Hunter topping off Federal Premium loads.
This was unheard of at the time and truly revolutionary. By using the top projectiles from companies across the industry and loading them under extremely tight specifications, Federal was able to produce handloader quality cartridges from their factory. This changed the company, and the ammo industry, forever—so much so that the company became "Federal Premium Ammunition."