Bill Ruger (1916-2002) was one of the icons of American gun design, up there with Browning, Pederson, and other historic giants. He surpassed even those men with his mind for business and an ability to recognize things that the rest of the world failed to see. He ran his gun company not by listening to the naysayers or the bean counters but to his heart. He didn’t rely on focus groups or marketing studies. Ruger designed the guns he wanted, which he believed the American public would buy, and was hugely successful.