photo from American Rifleman.

The VFW 116th National Convention runs through July 25 in Pittsburgh, Pennsylvania, with more than 12,000 veterans expected to attend, and one gunmaker made a very generous—and touching—presentation.

During the convention’s Joint Opening Session on July 20, Henry Repeating Arms President Anthony Imperato presented a Military Service Tribute Rifle to VFW Commander-in-Chief John W. Stroud, according to this story from American Rifleman.

Imperato also recognized five distinguished veterans by inviting them on stage to present them with Tribute rifles as well.

In what is becoming a typical display of generosity on the part of Imperato, he surprised the VFW with a $50,000 donation. “The donation is being made in honor of my father who served in the United States Army in Korea from 1953-1955,” he told the crowd.

Earlier this year, at an NRA Foundation Banquet during the NRA Annual Meetings & Exhibits in Nashville, Tennessee, Imperato honored vets from that state, presenting them with Tribute rifles that pertained to their particular branch of military of public service.

During the banquet, Imperato said the reason for the presentation was that he was “tired of gun owners getting a black eye,” and wanted to emphasize the positive aspects of the shooting lifestyle. “I wanted to show the world how great the firearm industry is and how good law-abiding gun owners are.”

Toward this cause, Imperato created Guns for Great Causes, a branch of his company that financially supports charitable causes. You only have to visit the organization’s website to see how much Henry does: a donation of 100 rifles to benefit a sick 4-year-old Kansas girl in September 2014, a $100,000 given to the Peyton Manning Children’s Hospital in May 2014, helping to raise $85,000 for the USA Shooting Team…the list goes on and on.

Check out the video below for an interview from April 2015 with Imperato about Guns for Great Causes.