A gun rights group has launched a pair of scathing and poignant TV ads in response to a bill in California, backed by Lt. Gov. Gavin Newsom, to require background checks for every single ammunition sale in the state.

The Coalition for Civil Liberties opposes the requirement, saying it will do nothing more than make it more difficult for law-abiding residents to defend themselves, according to this story from Time.

The first ad was released today and targets suburban women. You can see it above.

When the woman in the ad is attacked by an assailant in a parking garage, she attempts to use her handgun in self defense and the hammer falls on an empty chamber, because the weapon isn’t loaded.

The story says a second, “nearly identical commercial” will be released Wednesday, except the featured character will be a transgender individual and will be aired in areas of California with large LGBT communities.

The California State Senate has approved the sweeping new package of gun control legislation, according to this story from the LA Times, which includes 11 bills.

The ammo law would require anyone buying ammunition to present identification, which would be used by the seller to perform a background check. It is not known, if the bill were to become law, if these checks will be performed using the FBI’s already overburdened NICS system.

We reported that the largest law enforcement union in the state, the California Correctional Peace Officers Association, has spoken out against the Safety For All Act, saying it would create a new criminal class out of law-abiding, legal gun owners, while doing nothing to deny access to firearms for violent criminals.

The rest of the bills include one that outlaws the manufacture and sale of all semiautomatic rifles with detachable magazines in the state, including firearms with California’s infamous bullet-button. Those already in possession would have to be registered with the state as assault rifles.

Another bill bans the possession “large-capacity magazines” meaning those that hold more than 10 rounds.

Of that provision, Sen. Loni Hancock (D-Oakland) told her colleagues in the Senate that “large-capacity magazines” were found at the scene of the San Bernardino terror attack.

“If the shooters had a 10-round magazine, four of (14 victims) would still be alive,” she said.

The statement is ludicrous for several reasons, the most obvious being that it assumes the terrorists purchased and owned their magazines legally.

According to the story, the rest of the bills in the package approved by the Senate would:

  • Require owners of handmade guns to get a serial number for the firearms, register them with the state, and undergo a background check.

  • Ask voters in November to reverse a provision of 2014’s Proposition 47 that made thefts of guns worth $950 or less a misdemeanor. The measure would allow felony charges in all gun theft cases. Republicans supported this measure.

  • Mandate that gun owners report lost or stolen firearms to the authorities within five days of discovery that they are missing. Some straw purchasers illegally sell guns and then later claim they were stolen.

  • Limit lending of firearms to specified family members.

  • Establish a Firearm Violence Research Center at one of the University of California campuses to study potential policies to reduce shooting deaths and injuries.