Maybe your idea of adult fantasy camp is lacing up with a professional ballplayer, mastering a hockey slap shot, or going full shred with Metallica. For me, it was attending the SIG Sauer Academy, where SEALs, SWAT teams, Special Ops, and other elite shooters hone their skills.
I had a chance recently to join what SIG calls its Chalk program, in which they bring in SIG retailers for a “full immersion” experience at the academy. (In military terminology, a chalk is a group of paratroopers that deploys from a single aircraft. Given the intensity of the program, it’s an apt moniker.)
The company figures if a retailer has actually used the product, he can better describe its features to an interested customer.