If you own an older, hammer-fired Ruger LC9 pistol and you've been pretty jealous of range buddies with the striker-fired LC9s, the company has some good news for you.
Between October 1 and December 31, retail customers can trade in their used, hammer-fired LC9 at their local gun shop and put it toward the purchase of a new LC9s striker-fired pistol and get a $100 gift certificate code for shopruger.com.
"The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol," said Chris Killoy, Ruger President and COO in a release. "We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that."
There's no rock-solid answer as to how much you'll get for your old LC9 at your gun shop, so may have to haggle over a trade-in value. There are some more rules about entering the promotion and claiming the redemption. You can find all the details here, as well as a place to create a redemption and check the status of your submission.
You will also have to provide a valid proof of sale/trade-in in the form of a photo or scanned image of the federally licensed retailer's sales receipt that includes the retailer's name, sale date, and serial numbers of both pistols.