A good instructor and coach is there to help you bring out the best in yourself—to maximize your abilities through a safe and fun learning experience. In the firearms industry, instructors and coaches are usually one and the same, especially in the private sector. But, there is a difference: An instructor’s job is to introduce and teach, to induce understanding of information and technique. A coach’s foremost role is to help an individual improve his particular skill set, and then, if appropriate, to expand it. Shooters need both, and if you’re very fortunate, you’ll find one person who executes the two roles at a high level.